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We saw how everyone like the classic Levi's shirt went from being an 80s glory to being in every street. We who are more geeks than fashion leaders decided that we wanted our own version, one with which we felt comfortable. So we got down to work.
We love to reconstruct the reality that surrounds us and decorate it with our touch geek. This time we found it fun to reinvent a brand in this case Levis, just as it would have been in Coruscant. So we've done a redesign based on the appearance of its most popular version.
We have maintained the appearance of the frame based on the seam of the back pockets of the brand (a clearly differentiating element) although the popularity of the brand was due to the reinforcement of the seams of their garments with rivets, but that is another story.
We have drawn our typography in a manner reminiscent of that used by the brand, this has meant most of our work, since the weight balance of the original design is very well resolved and it is difficult to maintain it with another text (jedi's in this case) without losing sight of the lowercase e, which is probably the element that gives the brand more freshness.
Once solved the pitfall of the text, we decided to reinforce our child geek by changing the ® symbol by the logo of the Jedi order.
If you're a Star Wars geek this is your shirt.